Understanding Main Reasons For Not Achieving Your Goals
Sales are lower than expected
Key drivers for low sales include lack of sales strategy, no demand for products/services, no brand recognition, ineffective sales compensation structure, low customer satisfaction, strong competition, and unattractive pricing.
high overhead and operating costs
Key drivers for high cost include low productivity, inefficient operations, high interest payment, high fixed costs, high COGS, taxes, ineffective marketing, and top heavy company structure.
cash flow problem
Key drivers for cash flow problems include low profit margin, over investment, too much inventory, unfavorable account receivable and account payable terms, not enough raised capital, and lack of cash flow planning.