We utilize data analytics and practical strategies to help businesses achieve the best possible outcomes.

How to make better business decisions using data

Data analytics is one of the most rapidly growing fields across all industries thanks to advances in technology and the increased availability of data (pre- and post-COVID-19 pandemic). However, not every business, has the resources in house to draw insights from data and develop effective strategies.

What can small businesses do to gain a competitive edge using data analytics?

Examples of Our Work:

Provided Data-Driven Insights To Guide Corporate Strategies.

Turned raw, complex data into actionable insights to guide corporate strategies. Revenue grew from $300 million to $600 million dollars in ten years (Healthways/Tivity Health).

Implemented Business Intelligence Solutions To Increase Productivity and Reduce Cost.

Designed and executed a Business Intelligence solution that saved $500 thousand dollars in annual operating expenses (Tivity Health).

Developed Complex Financial and Predictive Models.

Designed various financial and predictive models to determine the best course of actions to increase revenue and profits (Motorola, WellPoint, Honeywell, Tivity Health).

Optimized Operations and Processes.

Implemented Lean Six Sigma process improvement across the U.S. to increase efficiency and reduce obsolete inventory (Honeywell).

Built A Winning Team.

Received awards for effective leadership in leading team members to consistently achieve corporate objectives (WellPoint, Tivity Health).

Our Expertise

Inform Decision Making

Analytics/Business Intelligence.

Translate and visualize raw data into actionable insights in real-time to inform decision-making.

Increase Sales & Profits

Financial Modeling.

Develop complex models to determine the best course of actions to increase sales and profits.

Improve Efficiency

Performance Optimization.

Implement proven strategies and best practices to optimize processes, people, and technology.

Choose the service that works for you.

Our goal is to help you take your business to the next level.

You can decide what you need us for and how long you need us there. 

data and ANALYTICS

Want to use data analytics to accelerate your business growth and profits but don't know where to start? We can analyze your data and provide you with actionable insights to increase sales, reduce costs, and improve customer satisfaction today. Then we can help you build a data-driven company tomorrow.


There are many ways to get from where your company is today and where you want to be. We will develop your business strategies based on successful techniques from our own experience to help you get to your goals as quickly and effectively as possible.

business intelligence solutions development

In order to extract meaningful insights from data we first need to have access to the data. We will develop a custom B.I. solution based on your short-term and long-term needs at a fraction of the cost. Why spend big money buying fancy, packaged software that may not even serve your purpose?

professional services

Like most small companies, you may not have a full executive team in house to handle special projects as they come up. Our experts with years of experience in their fields can take them off your plates and give you back time to do what you do best: Lead.

Meet some happy clients

"I highly recommend Optimal Impact consulting. Cindy Johnson is able to look at a business and see what needs to be strengthened, reinforced or discarded. She gives you easy to do tasks that supercharge your business. Her counsel helps in all phases: operations, marketing, and even administration. Hiring this firm will be worth every cent and more. It will definitely be one of the best investments in your company that you have ever made."
Kim Dartez
Owner of Compass-Dartez Construction
& CEO of DNKB Inc.
“I have had the privilege to work with Cindy Johnson, CEO of Optimal Impact, and a host of other highly talented and skilled leaders on a significant workforce development project in recent months. I personally come away from each planning session consistently impressed with Cindy and her comprehensive collection of skill sets that have been so instrumental to the group’s body of work. Cindy has demonstrated a special ability to clearly grasp and articulate our organization’s vision and help our group think through the development of actionable processes to achieve our goals. I am confident that Optimal Impact, led by Cindy Johnson, could help any company optimize their business performance, achieve their goals, and positively impact their bottom line."
Raymond Burden
Owner of LinRay Legacy Enterprises
"If you just need someone who can crunch numbers, don’t ask Cindy. If you just need someone to think through strategy, pass on Cindy as well. Yet if you need one person to demonstrate transformative leadership, while balancing the needs of the business, with its strategic direction, core capabilities, and values creation processes in place, all while making data-driven decisions made by models she herself develops, that is when you call upon Cindy so she may demonstrate her myriad strengths to successfully usher an organization’s intended future."
Dr. Justin Barclay
Executive Director, Tivity Health

Let us help achieve your business goals.

Contact us today!

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About us

Over 100 years of combined experience of working in both small and Fortune 500 companies across various industries.

Our mission

Provide best-in-class consulting support to help companies achieve their business goals as quickly as possible.

Our core values

Quality. Integrity. Commitment.                           

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